Magnet marketing is a powerful way to brand your company and promote your products. And services to your target audience in high-profile areas. However, magnet marketing is often overlooked by small business marketers. Perhaps because they’re unsure how to deploy them effectively. Magnetic marketing “pulls” customers to your business like a magnet by using modern communication tools to provide them with engaging information they’re attracted to, actively searching for or value. The idea is that if you engage customers with content they value, they’re more likely to associate your business with memorable, positive experiences and remember you as an expert in your industry and a trusted resource.
Magnetic Marketing is a unique marketing concept. In fact, it’s only considered “marketing” because it has a positive effect on sales and referrals. Perhaps better terms would be: Personal Relations, Consultative Communication, or Identity Delineation.
KEYS TO MAGNETIC MARKETING SUCCESS
- Message: Without the right message, you are going to be in trouble. Most people do not have a well-crafted message so I’m going to give you an exact model for you to follow to give you a message which truly resonates with your target market.
- Market: The second thing is making sure you are actually marketing to the right people. We’re going to go into demographics and psycho-graphics. So that you can reach this target market for just a few dollars. You’ll be able to become dominant in your ideal target market.
- Media: The third piece of the triangle is media. You need to have the right message. And it has to be delivered to the right market via the right media.
Think of it as a triangle with message, media and market at each corner. All three of these must be working together synergistically for you to get the greatest impact that you can from your marketing.
HOW IT WORKS
Magnetic marketing engagement methods are limited only by the technology available. Besides offering informative articles. And videos, small-business owners engage their target audience with e-newsletters, blog posts, online contests, polls and surveys. They open up dialogues on social networks and topic-specific forums. And post content wherever they believe a customer will expect it or visit. For example, content would be posted on their business websites, partner websites. If possible, and frequently visited social or content-focused sites such as Myspace, Twitter, Facebook, YouTube and U stream. In addition, owners attract customers with game, utility and information mobile technology apps.
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CEO s, CFO s, actuaries — anyone in a decision-making or decision-influencing capacity . Should be very attracted to Magnetic Marketing. Because it offers a better way of attracting people with wealth. Advisers who are really “client-focused” should gravitate to it for the same reason. Because Magnetic Marketing is psychologically superior, it touches clients where they want to be touched. And has a real impact on long-term profits.
Regardless of the business you’re in, this can absolutely give you the business you’ve been dreaming about . Regardless of the economy.
